HubSpot CRM is a powerful platform that helps businesses manage customer relationships, track interactions, streamline sales, and drive powerful marketing automations that can help grow engagement. It also provides tools for organizing contacts, nurturing leads, automating tasks, and analyzing customer data.
Vimeo can help businesses and brands to create video marketing campaigns that expand their reach and increase brand visibility. With built-in tools to create, edit, manage, and share professionally polished videos, integrating Vimeo with HubSpot is a powerful combination that can deliver strong brand impressions and insights.
Together, Vimeo and HubSpot CRM can help take your video marketing strategy to the next level. With Vimeo’s HubSpot CRM integration, you can:
- Capture leads directly from your videos and webinars
- See video and live event analytics at the contact-level
- Automatically sync lead information to your Hubspot account
In this post, we’ll explain how to connect your accounts and get the most out of Vimeo’s HubSpot CRM integration.
Upload a video and connect to HubSpot CRM →
How to use Vimeo's HubSpot CRM integration
If you want to use Vimeo and HubSpot CRM together to improve your video strategy or increase engagement with your marketing campaigns, this guide is for you. Setting up the Vimeo and HubSpot CRM integration is quick and easy — you’ll be ready to go in just a few minutes.
Connect Vimeo and HubSpot CRM in 3 steps:
1. Head to the HubSpot CRM integrations page and click “Connect your accounts.” Make sure you’re signed in to Vimeo.
2. Sign in to your HubSpot account and authorize the connection.
3. You may be prompted to accept some terms.
4. Select the list where you want to receive the information captured by Vimeo. Click the Save button.
You can also sync leads from an existing HubSpot list.
5. Your HubSpot and Vimeo accounts are now connected! You can now enable registration forms on your embedded videos hosted on Vimeo and automatically sync lead data with your HubSpot mailing lists.
For more information, visit the Help Center.
Integrate Vimeo and HubSpot CRM now →
HubSpot and Vimeo are better together: features and benefits
Vimeo’s integration with HubSpot combines the best of both worlds, providing a seamless experience for leveraging video within your CRM strategy. Let’s delve into the features and benefits of this workflow partnership, highlighting how it can enhance automation, lead generation, and sales efforts.
Generate more leads from your video marketing campaigns
With Vimeo’s in-player registration forms, you can capture leads directly from your videos and webinars. You’ll collect viewers’ information at the peak of their interest, increasing the likelihood that you’ll successfully convert them into customers.
You can add lead forms to your content using the interaction tools in your video settings. Customize your forms to collect data that supports your video marketing efforts, such as a viewer's name, email address, or personalized message. You can also include a custom logo or a link to your privacy policy.
You choose when you want your forms to appear — before, during, or after the video. Experiment with different placements to find out what delivers the best results. In just a few clicks, your video becomes a powerful lead-generation tool!
Track video engagement metrics in one place
Vimeo’s lead forms integrate seamlessly with your HubSpot workflows. Form submissions sync automatically with the CRM, making managing new leads easier and preventing opportunities from slipping through the cracks.
With Vimeo’s HubSpot CRM integration, you can track video analytics and performance at the contact level. Vimeo sends the video title, time of registration, and watch time to HubSpot so you can see how your prospects engage with your content. Video engagement metrics indicate which content resonates with a specific contact, allowing you to personalize your follow-ups for maximum impact.
Vimeo Enterprise account holders can also see attendee engagement activity for their virtual events in HubSpot. Businesses can identify high-priority leads based on their level of interest and focus email marketing efforts accordingly.
Try using Vimeo forms to gather feedback immediately after a live-streaming event. Customer comments help you understand what worked well and identify areas of improvement for future events. In addition, with submissions synced in HubSpot, it’s easy to respond to feedback and show customers that their opinions matter.
Easily embed and share videos for email campaigns and more
With Vimeo’s HubSpot Media Bridge integration, adding videos to your emails is a proven way to increase clickthrough rates, according to Campaign Monitor. In addition to grabbing your audience's attention, including videos in your emails helps clarify your message and humanize your brand. Whenever you’re sharing or embedding a video, make sure the privacy settings are set to “Public” or “Unlisted.” Viewer level analytics will show up in HubSpot Contacts.
Using our integration with HubSpot Media Bridge, you can also embed GIFs of your videos in your email marketing campaigns. Make a GIF of your Vimeo video in a few clicks, and we’ll generate a HubSpot-specific embed code for you to paste into your email campaigns. Go to your video embed settings to get started.
Explore Vimeo’s HubSpot Media Bridge integration →
How Vimeo and HubSpot enhance your team workflows
- With Vimeo and HubSpot CRM, teams can better align their video marketing efforts with business objectives. By syncing contact form submissions directly into HubSpot, production teams can analyze customer comments and see which videos generate the most leads. Every team can access the same centralized data, allowing for greater, more impactful video collaboration.
- Marketing teams may see better results when they use Vimeo and HubSpot CRM together. With the HubSpot embed code, you can add videos to your emails and can potentially increase engagement in your campaigns. Combining Vimeo and HubSpot allows marketing teams to make data-driven decisions and steadily optimize campaign performance.
- Large enterprises aren’t the only ones that benefit from Vimeo’s HubSpot integration. Individual creators can also connect their accounts, identify video content that resonates with their audience, and use these insights to grow their personal brand.
Vimeo x HubSpot: Frequently asked questions
Which Vimeo plans support the HubSpot CRM integration?
Vimeo Premium and Enterprise accounts support the HubSpot integration. If you already have a Premium or Enterprise account, you can get started right away. Access the Vimeo HubSpot CRM integration page to link your accounts.
You can upgrade to a Premium Vimeo plan online in minutes. Alternatively, you can contact our sales team to explore whether an Enterprise account may be a good fit for your business.
Can I use Vimeo forms to capture leads directly into HubSpot CRM?
Yes! You can capture leads directly into HubSpot CRM using Vimeo forms. Set up Vimeo’s HubSpot integration, add a registration form to your Vimeo video, and collect responses in your CRM.
With submissions automatically recorded in HubSpot CRM, it's easier to manage leads and create personalized follow-ups that turn interest into sales.
What video metrics can I track with Vimeo and HubSpot CRM?
With Vimeo video hosting and HubSpot CRM, you can track which videos generate the most leads. Add forms to your Vimeo videos, gather information about your viewers, and collect feedback on live streams and other virtual events.
You can also get engagement data for your contacts, including the titles of the videos they have viewed and the watch times. By understanding which videos resonate with your audience, you can ensure your creative efforts deliver results.
Can I segment HubSpot contacts based on video interactions?
Yes, you can segment HubSpot contacts based on Vimeo video interactions. Using HubSpot’s audience segmentation, you can deliver customized video experiences to leads through Vimeo.
Use Vimeo tags and categories to segment contacts in HubSpot and create email campaigns targeted at a specific group of customers.
Is Vimeo’s HubSpot CRM integration just for businesses?
Individual creators can also benefit from Vimeo’s HubSpot integration. With access to engagement data and lead forms, creators can focus on making the content that best serves their audience.
Video sharing through email is a great way for individuals or small businesses to create personal connections with contacts and build brand loyalty. Using Vimeo and HubSpot, video creators can easily create video GIFs to add to emails.
Meet your video marketing needs with Vimeo and HubSpot CRM
Businesses, sales professionals, and creators can streamline their video workflows with Vimeo and HubSpot CRM. Capture quality leads, send personalized follow-ups, and effortlessly convert interest into sales with Vimeo’s HubSpot integration.
You’re just a few clicks away from improving your video marketing strategy. Connect your Premium or Enterprise Vimeo accounts and HubSpot CRM today.
